Newsletter
A newsletter is the email you send to your list on a regular rhythm, and the reason people stay subscribed rather than quietly forgetting who you are.
In plain English
The list is the audience. The newsletter is what you actually do with it. One is a database, the other is a habit.
It does not have to be long. A useful tip, what you published this week, one thing you learned. Short and regular beats elaborate and rare, every time.
Why it matters
Unsent email earns nothing. Plenty of people build a list for a year and then find that the first mail they send bounces off an audience that no longer recognises the name.
A steady rhythm also makes launches easier. If you have been useful in the inbox for months, the week you ask for something is not the first time they hear from you.
How it works
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You pick a rhythm you can keepWeekly is common. Monthly is fine. Whatever you can still do in February.
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You write to one personThe mail goes to thousands, but it is read by one. Write it that way.
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The service sends itHandling delivery, unsubscribes and the legal footer for you.
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You read the numbersOpens tell you about the subject line, clicks tell you about the content.
Make unsubscribing easy
A visible unsubscribe link keeps your list made of people who want to be there, which is exactly the list that keeps landing in inboxes rather than spam folders.