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I've been building websites since 1999. I've been explaining how since 2015.
I am Ferdy Korpershoek. I live in the Netherlands with my wife Anna and our two children. I make long, complete tutorials about WordPress, Elementor and AI, and I give all of them away.
Environmental portrait: desk, second monitor, recording setup visible. Natural window light.
Anyone with an idea should be able to build the website for it.
Not a placeholder. Not something they are embarrassed to send people to. A real website that works, that they understand, and that they can change themselves next Tuesday without asking anyone for permission.
That used to require money or a developer. It does not any more, but it does require someone to explain it properly. That is the job I picked.
If you can describe what you want, you can build it. The only thing missing is someone patient enough to show you the whole thing.
Wide shot of the studio corner where the tutorials get filmed.
The gap is not talent. It is someone showing you the middle.
Almost everyone I hear from did not fail at building a website. They stalled. They got the theme installed, followed a tutorial to the point where the tutorial ended, then hit the first real problem, a layout that broke on mobile, a plugin conflict, a checkout that would not take a test payment, and there was nobody there.
That gap is where most people quit, and it is almost never covered, because it is slow and unglamorous to film. It is also the only part that teaches you to solve the next problem on your own.
So I record it. All of it. When something breaks mid-tutorial I do not cut, I debug on camera, out loud, and you get to watch someone with twenty-seven years of experience be temporarily confused. That turns out to be the most useful thing I do.
The second reason is simpler. A website is one of the few things a person can build alone that changes their income. I have had messages from a florist who stopped paying an agency 400 euro a month, a coach who filled her calendar from one landing page, a teenager who now builds sites for local businesses. None of them needed a gatekeeper. They needed instructions.
Twenty-seven years, condensed.
The useful version, including the parts that did not work, and the year I decided to stop selling.
A first website, and getting hooked
I built my first site as a teenager. It was ugly and it worked, and that combination was enough to make me want to do it again. Everything since is a longer version of that afternoon.
A course nobody bought
I made a WordPress course and then could not bring myself to market it the way I had been told to: the urgency, the fake scarcity, the countdown timers. It sold almost nothing. It taught me exactly which business model I did not want.
The first YouTube tutorial
I published a WordPress walkthrough and made a decision I have never gone back on: everything free, funded by ad revenue, sponsorships and affiliate commissions. No paywalls, no selling tricks.
Married Anna
The person who tells me when a tutorial is forty minutes too long, and is usually right.
A son, then a daughter
The reason the working day now has a hard end, and the reason I stopped pretending that hustle is a personality.
Teaching becomes the job
The free model started paying properly. I stopped taking client work and went full-time on tutorials, which meant they could get longer and more thorough instead of shorter and more marketable.
Elementor AI, and a different kind of craft
The first release that genuinely changed my workflow. I rebuilt a lot of my teaching that year, and started publishing about AI seriously rather than as a curiosity.
One million subscribers
Ten years, several thousand hours of footage, and a number I still do not quite believe. What it mostly means is that the free model was the right call.
Websites you build by describing them
MCP connected AI assistants to real tools, and web design changed shape again. So I am back where I started: working out how it fits together, then explaining the whole thing.
Where eleven years of teaching ended up.
Six rules I do not bend.
Not values on a wall. These are the ones that have cost me money and I kept anyway.
Show the whole build
If it took me twenty minutes to work out, you get those twenty minutes. Cutting the hard part makes a shorter video and a worse teacher.
Free first, always
Money comes from ads, sponsors and affiliate links, never from a lesson that stops halfway. I decided that in 2015 and I am not revisiting it.
Say when I am wrong
Tools change and so do my opinions. I would rather re-record a tutorial than defend an old one because it ranks well.
Only recommend what I use
If I would not put it on a client site or my own, it does not get a link, whatever the commission is.
Plain words
Jargon is usually a sign the person explaining does not fully understand it either. If I cannot say it simply, I go back and learn it better.
Teach the person, not the software
Elementor will look different in three years. How to think about a page, a visitor and a business will not.
Start where you are.
Pick the tutorial that matches the thing you are stuck on. If you are not stuck on anything yet, start at the beginning. That one is eight hours and worth every one of them.