D

Divi

WordPress 4 min read Entry 10 of 78
Definition

Divi is a WordPress theme and visual page builder from Elegant Themes, built around a single lifetime licence that covers every site you own.

In plain English

Divi does the same job as Elementor: you build pages by dragging sections, rows and modules onto a canvas rather than writing code. The vocabulary is slightly different, the ideas are the same.

Its distinguishing feature is the pricing. One payment covers unlimited sites forever, which is why a lot of people who build for clients ended up there.

Why it matters

If you build sites for other people, the licence maths matters. Divi’s one price for everything is a real difference when you are running twenty client sites.

It also helps to know both builders. Clients arrive with whatever the previous person installed, and being able to work in either one means you never have to start by rebuilding the site.

How it works

  1. You install Divi as your themeUnlike Elementor, the builder and the theme come as one package.
  2. You edit on the front endThe visual builder loads over the live page, so you edit the page while looking at it.
  3. Sections hold rows, rows hold modulesThe same three level structure most builders use, under different names.
  4. The Theme Builder handles the restHeaders, footers and post templates are built the same visual way.

Builder choice is a commitment

Pages built in one builder do not move cleanly to another. Pick the one you will still be happy with in three years, then learn it properly rather than switching every season.